CapTech began the process of refreshing the CompanyBox online presence by conducting a brand workshop that led to the creation of brand pillars, a new brand statement, and a brand story, ensuring their ethos shone through in the new site. Using data-driven analytics, we collaborated with the client to diversify content and cast a wider net for search engine optimization.
Crucial to any website, we built a firm foundation by starting with an interactive architecture and wireframes to guide design. Our content strategy allowed for a seamless customer experience, including defining page content, determining how pages operated, and fresh header copy to boost page rank.
CapTech’s research-based search engine optimization process aligned search behavior with UX, content and business goals for a holistic SEO solution. Ongoing optimization goals include continuing to increase search traffic, improve search ranking and conversion rates, along with lead generation.