Consumers face a unique challenge in 2020. Every time they step foot out of their homes, they have to navigate the pitfalls of the pandemic. While they’re taking personal safety precautions by social distancing and donning masks, our surveys show that many aren’t venturing out unless it’s absolutely necessary: a whopping 84% of our surveyed participants said shopping for essentials is the primary reason for leaving their homes (and the next highest reason—getting together with family and/or friends—was only 37%).
So while consumer habits have changed because money is tight, they’ve also changed because consumers are being cautious. And these cautious consumers are spending more time at home, which, in many cases, translates to more time online. Our survey found that online behavior included more time browsing social media, streaming entertainment, and making online purchases, amongst other activities.